Destination in the Spotlight Georgia

Discover the Oldest Wine Country in the World

Not every destination needs to be obvious to be unforgettable. Georgia is that rare wildcard — unexpected, distinctive and filled with ingredients for an incentive that truly lingers.

Once the bridge between Europe and Asia along the Silk Road, Georgia carries layers of culture in everything it does. It is the oldest wine country in the world, where wine is still crafted in underground clay vessels — a UNESCO-recognised tradition passed down through generations.

Add to that a unique alphabet, deep-rooted Orthodox traditions and a creative spirit that invites interaction, and you have a destination that feels rich, warm and refreshingly different.

Georgia doesn’t shout for attention — it quietly steals your heart.

Wine, Culture & Moments That Linger

Picture private tastings in the cradle of wine civilisation, immersive cultural encounters in places where stories live in every stone, and breathtaking landscapes that shift from rolling vineyards to snow-capped peaks in a single journey.

This program weaves together gastronomy, tradition and refined adventure — with moments that feel intimate, unexpected and genuinely special. Think exclusive settings, warm local encounters and experiences your clients simply wouldn’t organise on their own.

It’s a journey designed to surprise, connect and linger long after returning home.

Download the Sample Program

Enter your name and email to instantly download a complete sample program — your first step toward creating a tailor-made program with us. Packed with unique ideas and immersive moments, it’s designed to help you create experiences that will make your offerings stand out and leave your clients amazed.